VMAX365 Deepens Its Presence in Africa and Accelerates Global Expansion

VMAX365, under VMAX Group, continues to advance its global industrial layout, with Africa, Southeast Asia, Russia, and China serving as its four core growth engines. Centered around multiple business sectors—including tea beverage and hybrid formats, retail chain operations, cross-border e-commerce, digital media, livestream training, cultural tourism collaborations, and IT-driven digital intelligence—the Group is gradually building a multi-regional, coordinated development ecosystem. At present, VMAX365 has established more than 30 stores across Africa and Southeast Asia, along with more than 20 stores in China, steadily expanding its global footprint.

Aligned with the development trend of new-style Chinese wellness tea beverages, VMAX365 focuses on the concept of Chinese Taste to the World. With ginseng-based light wellness tea as its signature offering, the brand continuously drives product innovation and business model upgrades. Backed by the strong research capabilities and expertise of the Jilin Ginseng Academy, VMAX365 adopts an integrated industry–academia–research innovation model to develop its Chinese Taste to the World product system—combining the unique characteristics of ginseng with modern tea consumption scenarios.

At the same time, VMAX365 pioneers a "Tea Beverage+ " diversified business model, enriching its product portfolio around the Chinese Taste to the World concept. By adapting to the specific characteristics of different countries and regions, the brand promotes localized operations, enabling its Eastern-inspired wellness tea beverages to enter global markets in ways that resonate with local consumers.

In its global expansion strategy, Africa stands out as one of VMAX365’s key overseas markets. The brand actively explores product presentation, store operations, and marketing approaches tailored to African consumers, introducing tea and coffee with distinctive Eastern characteristics into local consumption scenarios. Meanwhile, VMAX365 collaborates closely with local partners and distributors to build a market-oriented operational model through store operations, marketing initiatives, and regional expansion—further integrating Chinese tea and coffee culture into local markets.

Currently, VMAX365 operates 30 stores across Nigeria, Uganda, Zambia, and Rwanda, continuously strengthening localized operations, optimizing its presence in the African market, and enhancing brand awareness and influence.

Chinese Taste to the World remains the core expression of VMAX365’s product philosophy. By integrating traditional Chinese tea culture with modern wellness concepts, the brand aims to bring authentic Eastern tea experiences to consumers worldwide.

Looking ahead, VMAX365 will continue to deepen its presence in Africa, expand into more countries and regions, and further improve its global store network and localized operations. Driven by the vision of Chinese Taste to the World, VMAX365 is committed to bringing Chinese tea and coffee brands to a broader international stage.